About Us

Meet the Rebel Behind the Brand

Hey y’all! I’m Victoria Groves Woodard, the heart and soul behind Rebel Heart Co. Let me tell you—it’s been one wild ride getting here. I didn’t take the straight path (or the easy one), but I followed my dreams, even when they felt a little out there. And guess what? I made it.

Born and raised right here in beautiful Franklin, Kentucky, I’m damn proud of my roots. I’m also incredibly lucky to be surrounded by the most amazing and supportive family—three grown kids, two beautiful granddaughters, and now a sweet grandson—who encourage my big ideas, even when they sound a little crazy (and they often do, lol).

Owning my own little spot to gather, create, and shop has always been a dream. So here I am—Rebel Heart Co. is my space, and now it’s yours, too.

You’ll notice real quick: I don’t fit into just one box, and I don’t think you should either. Around here, we’re all about breaking rules, expressing ourselves, and wearing whatever the hell makes us feel good.

Ladies, let me say it louder: You are NOT too old for anything. If it fits, if it feels good, wear the damn thing. Life is too short to shrink yourself for anyone else.

Don’t be basic... be a rebel.

XOXO